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Part 2 of Heather, it’s soooo good 👀

STOPPPPPP BROO IM FINNA CRY BUT HERE YOU GO MAMAS 🥺

PART ONE

This sucks ass, like it’s embarrassing but if I make a Part 3 it’ll be better I-💀

It’s been 5 years since you left New Jersey.

Saying you missed it was a lie. Saying you missed the people was an understatement.

Five years, and you still wonder how Grayson reacted to your letter.

When you first moved you got a cute loft apartment in downtown LA, which is still your current apartment.

It took you about a month to get used to the LA life, but you quickly got used to the postsmate and Uber eats life.

The only thing that you know about them is that they live in LA too, and only because you over heard people talking about it at Starbucks.

Apparently he and Ethan are famous now. Which if good for them you thought.

You on the other hand, finished high school online, and just graduated from UCLA with a literature major and photography degree , and you just got an email saying you had an interview at Vogue Magazine tomorrow.

You instantly got up from your bed as a few happy tears trailed down your face, even if it’s just an interview you felt highly accomplished because they only do 10 interviews a year, so this was your only chance.

You walked over to your closet, to pick an outfit for tomorrow. You spent a good 20 minutes trying to pick out the perfect outfit since it was a fashion magazine after all.

You decided on some plaid dress pants, a black shirt that would expose a bit, but not a lot of your chest, and would be tucked in, a matching jacket that was the same pattern as the pants and you would pick accessories and a hairstyle tomorrow.

(This is her outfit because I love putting pictures of clothes when I speak about them since people on Wattpad love it so much. You better love this fit cuz it screams “men suck ass and woman are powerful)

Not having any contact with any close people from Jersey or any friends in general, you celebrated and shared your joy by yourself (lowkey how I’m going to be because I hate my family and I’m antisocial in rl💀)

You nearly placed your outfit on a chair that you had at the corner of your room, and picked out an oversized tee, and a pair of clean underwear and went to the bathroom to take a shower.

You did all your businesses, and went on your computer searching up interview tip, before falling asleep.

The next morning you woke up around 6AM since your interview was at 7:45.

You took a quick shower getting dressed into the outfit you picked yesterday and styled your hair as usual, making you just straighten it.

Time was quickly passing by and it was already 7AM, so you decided to just buy breakfast and not be late.

You arrived at the Vogue building at 7:35 and quickly walked in to be greeted by the desk lady.

“Hi, My names Y/N Y/L/N, I have an interview with Mr.Styles today,” you sweetly told her and she just smiled at you. (YES ITS FUCKING HARRY STYLES)

“7:45 correct?” She asked and you nodded your head.

“I’m going to send you right up, take the elevator to the 10th floor, and it should be the last door in your left,” she said, you thanked her and walked away.

When the elevator’s doors opened up to the correct floor you couldn’t help but feel intimidated and anxious.

This was your first interview for a company this big, and you didn’t want to blow it.

With nerves shaking up your entire body, you knocked on his door and walked in when you heard a faint ‘come in’.

“You must be Y/N,” said the guy who must be Mr.Styles.

“It’s a pleasure to meet you Mr.Styles,” you replied as he shook your head and gestured you to take a seat.

“Please call me Harry, The mr makes me feel old,” he said which made you chuckle and nod your head.

“Now tell me why I should hire you Y/N,” he asked.

“Well, I believe I meet the certain requirements to be a writer for Vogue, not only for my major in English literature, but because I have passion for writing and it’s my behest fashion, and I have a love for fashion too,” you said trying to sound as confident as you should, but not stuck up either.

“Good. I see that you’re also a photographer,” he spoke as he read a paper, which you assumed was your application.

“Yeah, photography is another passion of mine,” you smiled.

“Well, I believe you have what we’re looking for, you lack experience but I believe that over time you’ll get the hang of the job. This is a very serious job Y/N, it has its perks but you have to work hard. And I believe you can do that,” he said while smiling.

“That means your hired, you’ll start tomorrow. Since you’re a photographer aswell, I want you to have a photo shoot and interview the person, is that alright with you?” he asked making you nod your head.

“I’m more than alright thank you so much.” You said happily and proud of yourself.

“Good, I’ll send email you all the informations, and who you’ll be having an interview with, all I know is that he has millions of fan girls so I’ll be carful with that. Now you go have a great rest of your day, because once you start you’ll be too busy” he said diving some stuff.

With a thank you, you left the building and made your way home.

You finally felt like you achieved something and we’re definitely proud of yourself.

When you got home, you filled up your tub, with some bath salt and all that relaxing stuff since Harry said you’ll get a few relaxation days.

Not that it bothered you because you were used to being stressed and working under pressure.

You finished that day off, by watching some Netflix and went to sleep early, making sure to set an alarm up to not miss your first day.

The next morning you were woken up by the alarm, the excitement of this being your first day radiating off your body.

You jumped in the shower, to get refreshed and got our choosing to wear a pair of cream colored Dickies, a white top, a pair of white platform docs and some layered necklaces and sunglasses.

You picked up your phone, opening the email app to see the information your boss sent you, he only sent you the adress and the time you should be there.

You left your house, stopping at Starbucks to get an ice latte and made your way to the place, it was at some studio that you never heard off before, and it was a couple of minutes away from where you lived.

When you arrived you looked around from inside and let Harry know that you were there.

‘Just walk right in, it’s one of our buildings, he’ll be there in a couple of minutes I’ll call you when he’s there. Good luck,’ he replied, you sent a thumbs up emojis (what am I even writing tbh) and got out your car walking in.

The place seemed sketchy from the outside, but it was an entire different story inside.

Walking around you noticed it hadd different back drops, and a back room.

You walked to the bathroom to set your stuff up, and get ready.

After a few minutes your phone started ringing with a call from Harry.

“Hello,” You softly spoke holding the phone with your shoulder as your hands worked with the camera making sure all the frames and setting were right.

“Hey Y/N, he’s there so go open the door for him. This is your first day and I believe in you, so have fun,” he sweetly spoke making you smile.

“Ok, thank you so much, I’ll talk to you soon,” you said your goodbyes, hung up the phone and went to open the door.

“Hi, im Y/N nice to meet-” you said opening the door before realizing who was infront if you.

“Grayson,” you whispered as you saw him in the flesh standing right in front of you with a hurt expression on his face.

Like I said before this sucked straight up ass and like it's disgusting but ehhh

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@ Moneypenny Watch

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2020 Thoughts. Random and Circular.

Trade Show season in the promotional products industry is not for the timid. The season is about what’s new—not only in products, but hopefully, in ideas too. I hope you’re getting energized about some new conversations you can have with your clients, perhaps like encouraging them to think “circular” in their sourcing of soft goods. The January issue of Vogue might have some ideas for you as our industry continues to mirror the fashion industry. The theme of the issue is “value,” and it has concepts you can touch on with your clients. Defining value can be a bit esoteric—it’s open to interpretation whether it’s cost, ethics, or emotional attachment to products—or maybe even a bit of all three. It’s interesting that the Vogue article suggests that the inverse of value is disposability. For instance, if your client has paid less for a T-shirt than for their soft drink at lunch, how can they possibly attach value to it? Lots of industry sales pundits have talked about selling stories, not products. It rings true in this case—value can be defined based on uniqueness of the product, connection with the brand, or simply the way it resonates with the end-user.While I have heard some good discussions suggesting that clients are becoming more interested in quality in the always-popular T-shirt arena, the fact is there are a few low-cost bottom feeders still pumping out “high-frequency basics” — tees, athleisure wear, and shoes with an intended single-use short life. We’ve talked before of the 50 million tons of clothing that end up in landfills every year, even though they will not biodegrade. How many times have your clients asked for soft goods meant to be worn only a couple of times, with fabric that launders so poorly that it can’t be resold or donated?The alternative is not in some far-fetched future alternative promotional products universe. A key point in the Ellen MacArthur Foundation’s report, A New Textiles Economy: Redesigning fashion’s future, is that fashion must phase out nonrenewable resources and move toward renewable, regenerative products. Proof of concept products have already been announced from adidas by Stella McCartney, including an “infinite Hoodie” and tennis dress made from reusable organic cotton diverted from landfills, cellulose blended yarn, and Microsilk, a protein-based material that is made with renewable ingredients, like water, sugar, and yeast and has the ability to fully biodegrade at the end of its life. It won’t be that long until your clients interested in sourcing responsibly will define value differently in corporate purchasing, and you should be ready. It won’t be just about the products they order today, but what products of value tomorrow can be created once the current lifecycle ends.Thought I might share some results from a project I’m working on with social media “influencers” since I’ve had some industry conversations about best practices for connecting with customers and prospects online. For today’s discussion, I’ll offer a suggestion of what NOT to do. I’ve discussed more than a few instances where industry “credibility” is measured almost solely by the number of “followers” or “likes” on social accounts, rather than engagement. I don’t make a living as a social media consultant, but I absolutely suggest you avoid gaming the system to artificially inflate the numbers on your accounts.

If you think all you need to do is grow your following, with no interest in the quality of the followers, just buy your way into the numbers game. You can buy 1,000 Instagram followers for $12.99 with just a simple Google search, or 1,000 Twitter followers start from as little as $12. Or, you can even get more Instagram followers for free, just by following certain accounts. “Getting Followers For Free” was the idea I decided to test with my Instagram account. I created an account on socialfollow.co and followed ten accounts for each of four days. As promised, 50 new followers appeared each day on my account in return. The socialfollow site invited me to come back and do the same thing each day and kept track to make sure I waited 24 hours to follow more accounts. Hypothetically, I could just keep repeating the process until I achieved the follower count I wanted. The accounts I was asked to follow, for the most part, appeared to be real accounts with profile pictures and descriptions, a few hundred to a few thousand followers, and with posts from small businesses or individuals. The accounts that started following me, on the other hand, were not real at all. Nearly all had no posts, no followers, and bios stating they were in their 20s and from Russia. Google translations of the bios were things like “I will succeed (rocket emoji) Krasnoyarsk 28yo,” “student of the southern federal university (balloon emoji) 18 y.o. Vitebsk. Belarus. Words are ashes. Acts are indicator,” and “Greetings from Russia, Kazan (Volga) Federal University.” As an added bonus, in many instances, the gender of the account and gender of the profile pictures didn’t need to match.

So, what’s the downside of this? Your credibility is at risk with everything you post online where a client or prospect can see it. You don’t need to be very tech savvy to inspect followers on an Instagram account. In fact, try it on mine by going to the profile and clicking on “Followers”, there for anyone to see are all my new ���friends” that have grown my account base over the last few days. How would your client feel if they took a quick look behind the curtain of your account? Mom was right, if it seems too good to be true, it probably is. Grow your accounts, and your influence, the old-fashioned way, by providing good quality useful content and engaging with your audience.

This post originally appeared as a #PromoJournal for PromoCorner. See more posts on The Brand Protector here.

[yuvilee]

5th November 2019 Student-led seminar 3

Text: Twemlow, A. (2006) No muscles, no tattoos. Available at: http://www.eyemagazine.com/feature/article/no-muscles-no-tattoos (Accessed on: 1st November 2019)

Table of content: Introduction Main part: Reality proximity against intimidation A closer view on BUTT Magazine Heritage? Conclusion Notes: Books and articles Pictures

About the author: Dr. Alice Twemlow earned a Ph.D. from the History of Design program run as a joint venture by the Royal College of Art and the Victoria & Albert Museum, London. Her research addresses design’s complex interrelations with time and the environment and manifests in writing, exhibitions, conferences, and education. She is Research Professor at the Royal Academy of Art, The Hague (KABK) where she leads the “Design and the Deep Future” readership, and an Associate Professor at Leiden University, in the Academy for Creative and Performing Arts, where she supervises design-related PhDArts candidates(1).

About the Magazines:

BUTT Magazine was founded in 2001 by Gert Jonkers and Job van Bennenkom in Amsterdam. It was a quarterly magazine for gay men, written in English and printed until 2011. 

In 2005, The Guardian named it as one of its top twenty magazines(2).

Fantastic Man, founded in 2005 by Gert Jonkers and Job van Bennenkom, is a men's fashion magazine printed semi-annually. It focusses on men's fashion in their 30s with interviews of male celebrities and intellectuals with a big variety of backgrounds.

In 2008, the magazine was praised for its art direction, winning it the British D&AD award for Best Magazine & Newspaper Design(3). 

Aaron Britt, in a review of men's fashion magazines for the San Francisco Chronicle, lauded: 

'It comes out only twice a year, allowing the sticker shock to wear off between purchases, but you'll never throw away an issue. Fashion-forward, clever, deeply engaged with the fashion world without the half-baked political exposes Esquire insists on running, (...) is better designed, better photographed and rafts more stylish than the competition. If you buy only one men's fashion magazine, it should be this one.’(4)

Introduction

We are surrounded by advertisements of a broad variety, including fashion and beauty, telling us of contemporary aesthetics of what to wear and how to look, what kind of hair-cuts and shoes are ‘in’ this Autumn and what to look for in Spring 2020, what kind of beauty routine and diet is good for you to look like your favourite celebrity and where to buy your favourite celebrities dress look-a-likes. 

In the fashion industry, models are presented as perfectly shaped: superficial, anorexic young girls and very muscular men with not a single hair on their body. In Magazines, they are presented in eclectic pictures and photo collages, with a focused layout and printed on glossy paper.

Flipping through UK’s most famous magazines like Vogue, Glamour or men focused magazines like GQ, or Ape-to-Gentleman, their aesthetics are strongly stylised and typified. I wonder how you don’t feel a tiny bit intimidated - even as an adult. How must this appear to younger people or teens trying to figure out their changing roles from child to adult and searching for role-models? How must it be for teens that don’t feel like fitting into the black and white man-woman framework?

There must be alternative aesthetics, alternatives for alternative people. How do magazines which focus on such audiences present themselves? Clean-glossy, like their mainstream counterparts? In her profile of Jop van Bennekom and some of his magazines, Twemlow presents some very different examples.

Above: My screenshot of BUTT Magazines 8-11, WorthPoint, (2019)

Above: My screenshot of Fantastic Man Spring/Summer 2010, #11 (2019)

Above: My screenshot of GQ Magazine Collage, Freeport Press, (2019)

Reality proximity against intimidation

Nowadays, Jop van Bennekom and Gert Jonkers are well known for their magazines for gay people. When being asked by James Anderson from i-D Vice online about his motivations to create BUTT Magazine, Gert Jonkers responded that he wanted 

‘something for the contemporary homo. A journal for and by gay men. A meeting ground, figuratively speaking. We wanted the magazine to feel like meeting an amazing man on the train or in a bar and have a great interesting conversation with him.‘(5)

Their focus was as it seems to create something relatable, something close instead of intimidatingly perfect like fashion Magazines in the mainstream are known for. Jonkers also stresses this part: people shouldn’t be living objects for fashion or beauty ads. He reflects on the rhetorical question whether the most stylish charm isn’t actually natural charm. He underlines his previous response about the motivation as BUTT should mirror real, ‘normal un-self-aware’ men.

This strategy seems to work, as the eye-magazine shows in an interview with Andrew Sloath:

‘It has given voice and visual presence to those of us who are trying to figure out our own worlds.’(6)

Bennekom sums this up perfectly: 

‘I wish Butt had been around when I was 22 and insecure (…). Other gay magazines have cut-and-paste, retouched bodies unlike any you’ve ever seen in real life and certainly not like mine.’(7)

Young Bennekom, as a graphic design student, found his inspiration in the work of fashion design students at his university in the Netherlands around the 90s. With newly founded anti-fashion magazine Purple in 1992 and a shifting fashion photography rising, he started to interview his friends and published this in the style of a Q&A.

Above: My screenshot of BUTT Magazine, Summer 2008, #23, (2019)

A closer view on BUTT Magazine

For the BUTT Magazine, this kind of interdisciplinary mix of fashion and art, the eccentric way to display people around him in their natural clothing and living style, must have been a revelation to his like-minded audience. Real people with normal body types, with hair and used looking clothing, with wrinkles and real tousled hair, set in real surroundings with imperfect but familiar settings. They could be a neighbour, a person on the street, at the grocery shop, in the pub. Their stories and themes are as casual and boring as anyone’s, although it starred gay artists and celebrities as well. In this mix of content, one might find confidence about one’s outing, clothes, thoughts, about their body shape, their hair zones, and their sexuality. It seems like this kind of exhibition of normality can liberate people. And it did. People started to imitate the Q&A style interviews and photos and sent in their own content, together with stories, letters, and so on.

Maybe it was also due to its clean layout that readers could imagine to be published and to copy this style. A design that feels like ‘nothing’ can be very complex, dense and tightly controlled in its design process, as Twemlow summarises(8).

This passion and the approachable magazine team created a more significant collaboration and value than the cheapish Zine styled papers would suggest:

‘They’re something you don’t buy and read and throw away,” says Bronson. “You end up keeping them in plastic envelopes, even though they’re kind of cheap.’(9)

Following the trend with an online presence, BUTT Magazine became an even more interactive meeting platform for its readers. Looking at the page, it, however, looks like it has not been very actively moderated in recent times. 

Heritage?

While researching BUTT Magazine and Fantastic Man I was reminded of other magazines that are known to me, like the ZEIT Magazin MANN. Their visual language and layout are similar.

Another example is a rather new niche magazine from the Netherlands, called MacGuffin Magazine, related to Hitchcock’s definition in film. While I could not find a proof in time whether those examples indeed found inspiration from van Bennekom and Jonkers, the visual connection is quite clear. To be decisive on this assumption this would need additional research.

ZEIT Magazin MANN was named magazine of the week by MagCulture:

‘MANN is a standalone, bi-annual that costs €8.50 and aims to fill a gap in the German market which notably lacks obvious alternatives to the big titles like GQ and Esquire.

We’ve selected it as our magazine of the week because, quite simply, this is something that would never be produced by a newspaper in the UK.’(10)

During my research I saw MacGuffin Magazine was also named magazine of the week by MagCulture:

‘The magazine’s strangely dreamy yet academic rigor is matched with soft yet crisp design (...)’(11)

My point here is that niche and eccentric looks in magazines don’t seem like a high-selling product. I believe there is an interested audience on a broad variety of topics. While ZEIT Magazin MANN seemingly found a well-balanced position due to missing supply, it could be difficult for magazines of similar niche focus. ZEIT Magazin MANN is part of a bigger company, DIE ZEIT, hence they can rather easily advertise new magazines. What about new magazines by younger people like van Bennekom and Jonkers without big starting capital? Could new niche magazines still survive in our fast-paced culture, that mainly lives online?

Above: My screenshot of MacGuffin Magazine Issue N° 5 14th December 2017, (2019)

Above: My screenshot of ZEIT Magazin MANN 1/2018, (2019)

Conclusion:

The printed version of BUTT Magazine ended in 2011, after 10 years. A new generation and with it a modernism shift in aesthetic and culture came with a postmodern approach. A rather hipster or emotionally one with a different approach to modern gay life. Also, the style of communication and connectivity switched from MySpace, Facebook, and websites to more fast-paced means like Twitter, Snapchat, and Tinder. At the same time, porn saw changes due to Social Media.

The question here would be if a contemporary re-make still could work or if Social Media got it all covered, no need for a printed version that could be kept for years?

As Nicholas Mirzoeff portrays it:

‘(...) ‘the postmodern is the crisis caused by modernism and modern culture confronting the failure of its own strategy of visualising. In other words, it is the visual crisis of culture that creates postmodernity, not its textuality. While print culture is certainly not going to disappear, the fascination with the visual and its effects that was a key feature of modernism has engendered a postmodern culture that is at its most postmodern when it is visual.’(12).

Notes:

Books and articles

Twemlow, A. (no date) About. Available at: http://alicetwemlow.com/about/ (Accessed on: 1st November 2019).

Armstrong, S., Dugdale, J., Gibson, J., Gibson, O., Hepworth, G., McLean, G., Tod, A., Viner, K., Wells, M. (2005) 'Covered in glory’, The Guardian, 12th December. Available at: https://www.theguardian.com/media/2005/dec/12/mondaymediasection.pressandpublishing?gusrc=rss&feed=global (Accessed on: 1st November 2019).

D&AD (2008) Available at: https://www.dandad.org/awards/professional/2008/magazine-newspaper-design/16666/fantastic-man (Accessed on: 1st November 2019).

Britt, A. (2009) ‘A quick guide to men's fashion media’, SFGATE, 15th February. Available at: https://www.sfgate.com/living/article/A-quick-guide-to-men-s-fashion-media-3171839.php?forceWeb=1 (Accessed on: 1st November 2019).

Anderson, J. (2014) ‘Forever butt: discussing the revolutionary gay magazine with founder gert jonkers’, i-D Vice, 26th November. Available at: https://i-d.vice.com/en_uk/article/kz8bam/talking-forever-butt-magazine-with-founder-gert-jonkers (Accessed on: 1st November 2019).

Twemlow, A. (2006) No muscles, no tattoos. Available at: http://www.eyemagazine.com/feature/article/no-muscles-no-tattoos (Accessed on: 1st November 2019).

ibid.

ibid.

Haskell, D. (2008) ‘Very Graphic Design’, New York Magazine. 27th December. Available at: http://nymag.com/arts/art/features/53148/ (Accessed on: 1st November 2019).

Morley, M. (2016) ‘Magazine of the week: ZEIT Magazin MANN, #1’, MagCulture. 5th October. https://magculture.com/zeitmagazin-mann-1/ (Accessed on: 1st November 2019).

Morley, M. (2015) ‘Magazine of the week: MacGuffin #1’, MagCulture. 17th June. https://magculture.com/zeitmagazin-mann-1/ (Accessed on: 1st November 2019).

Mirzoeff, Nicholas (1998, p. 21) The visual culture reader, London: Routledge.

Pictures

WorthPoint, (2019), [Screenshot]. Available at: https://www.worthpoint.com/worthopedia/butt-magazine-lot-issues-11-michael-1725891166 (Accessed on: 31st October 2019).

Magpile, (2019), [Screenshot]. Available at: https://magpile.com/fantastic-man/spring-10/(Accessed on: 28 October 2019).

Freeport Press, (2018), [Screenshot]. Available at: http://freeportpress.com/gq-stares-down-a-multi-channel-revenue-stream (Accessed on: 31st October 2019).

Larson, A., (2008), [Screenshot]. Available at: http://www.andreaslarsson.net/portraits.html (Accessed on: 31st October 2019).

MacGuffin Magazine, (2017), [Screenshot]. Available at: https://www.macguffinmagazine.com/issues/macguffin-the-cabinet (Accessed on: 28 October 2019).

Zeitungen und Zeitschriften online, (2018), [Screenshot]. Available at: https://www.zzol.de/objekt/18099/20180001 (Accessed on: 28 October 2019).

[ecofriendlyvegan-blog]

MY JOURNEY FROM EXCESS TO ZERO-WASTE.

Throughout my entire life there has been a constant message prevalent in the media which is to consume more and consume more and consume more, with television shows like Sweet 16 airing when I was at the impressionable age of 8/9 no wonder I felt like in order to have validation I absolutely needed handbags and shoes that costs thousands of pounds. This was also around the time when YouTubers were able to make massive financial gains from monetising their videos and due to this there was an influx of content creators posting videos and along with this came haul videos and what’s in my bag videos. To me, these girls were my idols and I wanted to be just like them - Louis Vuitton ‘Speedy’ bag and all. So it came as no surprise that when I began to earn money from Saturday jobs all of it got spent on shopping sprees where I bought clothes, makeup, shoes, bags, jewellery, books, everything and anything I felt would increase my quality of life but what always seemed to happen was that a new trend would overtake and soon I would throw out all of my ‘old’ possessions and replace them with new items. 

I never realised just how terrible this cycle was until after I went vegan and opened my eyes to how hypocritical I had been - claiming to be an environmentalist and continuing to eat animals - that I also realised the hypocrisy in purchasing large amounts from fast fashion chains and buying quantity over quality. How this was not only funding cruelty in a completely different manner (I URGE you to watch The True Cost which is available on Netflix), I also realised how much waste was produced by this kind of living. 

As someone who adamantly recycled and bought items that were labelled eco friendly, I realised that this was not going to solve the issue. Instead of trying to ‘solve’ an issue, we just shouldn’t create one in the first place. 

I was browsing through YouTube one day watching some of my favourite vegan content creators when I stumbled across a video talking about zero-waste. People were living their lives completely package free and sending absolutely nothing to landfills. I began to learn of the horrors of plastic and what can happen with items that are non-biodegradable and the impact this has on sea life. I felt sick. 

Just like when I made the choice to go vegan I suddenly felt overwhelmed with rage and also panic. I didn’t know where to start on my journey, I began watching more and more people talking about living zero-waste and felt like I could start implementing some of their practices into my own daily routine. 

I am definitely not zero waste at all yet, but I do plan on making the switch to bulk-buying food products which seems to be my main issue alongside makeup (https://www.youtube.com/watch?v=6CU33jwmyx8). 

The things that I have been able to start implementing into my life have been totally eye opening, for example - instead of one use, disposable razors you can opt for a safety razor with interchangeable blades, this will not only last you for years but will potentially save you a lot of money - I got mine for only £12 off of Amazon; I swapped disposable hankies for an old fashioned handkerchief; I swapped cotton rounds for reusable cotton face pads for removing makeup; instead of a plastic toothbrush I now use bamboo; I got a zero waste shopping kit; I use Lush soaps and shampoo bars which are completely package free and can be put into your own mesh bags instead of the paper packaging; I purchased reusable cotton sanitary pads instead of one use period supplies; instead of plastic bags, I use canvas; I bought a stainless steel water bottle which is much better for your health than plastic (future blog post to come); I have purchased a glass reusable coffee cup and that’s just the beginning!! 

It might seem like all of the stuff I've mentioned above is expensive or overwhelming but what you need to remember is that these items will last you for years and years and can typically be composted/upcycled. 

Here are a few examples of the items I have recently picked up that are helping me move towards a zero-waste lifestyle:

These are my reusable cotton facial wipes. These can be found here https://www.etsy.com/uk/listing/494486441/set-of-5-cotton-wash-cloths-reusuable?ga_search_query=face&ref=shop_items_search_1

Stainless steel water bottle, these are available in many different colours. Available here https://www.amazon.co.uk/KING-DO-WAY-Insulated-Double-walled/dp/B01JA5X4J4/ref=sr_1_4?s=sports&ie=UTF8&qid=1484000736&sr=1-4&keywords=stainless+steel+water+bottle

I can’t find my exact safety razor online but here is a website that offers a large range, just remember you need to buy blades as well. The best option is to buy them in bulk http://www.shavelounge.co.uk/shop-by-department/shaving/razors

These are just a couple of the reusable pads that I have got. You can find these here https://www.etsy.com/uk/shop/lunalandingscouk?ref=l2-shopheader-name

You can also find zero waste, vegan stain remover for the sanitary pads here http://www.soapnuts.co.uk/collections/stain-removers/products/natural-stain-remover-bar

Zero waste shopping kit. The seller I bought from has non-vegan options as well but the most sustainable option would be to go for the vegan option without leather. https://www.etsy.com/uk/listing/498449849/vegan-zero-waste-shopping-kit-with?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=zero%20waste%20shopping%20kit&ref=sr_gallery_1

Some of my favourite zero-waste YouTubers you can watch are as follows:

Lauren Singer https://www.youtube.com/channel/UCgjw6tZNyjR_8zIFDsIPpww

The Minimalist Ninja https://www.youtube.com/channel/UCSmBhccHcivrgm8V6akDGUw/featured

Rehana Sara https://www.youtube.com/channel/UCTWhL9IBHImr-_NyRpDIktA

Sustainably Vegan https://www.youtube.com/channel/UCkq2gEWE-i647M71bh7zDxA

Rouge Gone Vogue https://www.youtube.com/channel/UCkq2gEWE-i647M71bh7zDxA

Kristen Leo https://www.youtube.com/user/KristenElleTV

This is also a link to a really inspirational Ted Talk by Lauren Singer https://www.youtube.com/watch?v=pF72px2R3Hg

Links for my social media:

Instagram - c.estlavegan 

Twitter - veganprincess0 

[casualavenueperfection]

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[caeleighsims]

FINAL SCRIPT

(signs to direct him to the room)

Sign on the door (studio sign?)

Name plackets on the table for each “expert”

Cheesy music playing

2. Roll intro to our “show”

Rebeccas’s welcome

“Hi, hello and welcome back to your annual transmission of Good Morning, AMFI.  My name is Rebecca and I'll get this show on the road! I am very happy to welcome all of you and very excited to announce that today‘s talk is about ... Fabulous Fashion Mags!

Aren’t you sick and tired of buying the same old glossy magazines? Of seeing the same covers, photoshoots, brands and even models all the damn time?

Well, we are! Today in the house, live, on screen and in color: representatives of this year’s issue of GARMENT! If you don't know Garment Magazine, it’s time to get an editorial update! The magazine is annually relaunched, honoring a single garment at a time. This issue treats SCARVES as royalty from the cover 'til the very end. Next to the representatives of Garment, we have a special guest over today.

“My sources tell me, that this year's issue is, next to the scarf, all about wittiness and having fun! The status quo is questioned, humor is used as coping mechanism, and the content is putting boring stereotypes into a new spotlight.. Sounds fun, right?

But before we dive into details, I’d like to welcome our panel of Garmenteers!

Please put your hands together for Xenia, the Editor in Chief, Milembe, who makes sure the magazine is printed to perfection! And Caeleigh, curator of all the knee-slapping content found on Garment’s Social Media!”

PAUZE & APPLAUSE  

***Xenia, Milembe, Caeleigh enter***

So Xenia, welcome, you are joining us on screen because you are managing the entire magazine from another part of the globe! ** XENIAS SAYS HELLO** As I mentioned every generation of the magazine revolves around one garment. This year you chose the scarf, an interesting choice if you ask me...what made the scarf the perfect garment for the 2020 issue??”

Xenia: “Even though you might think the scarf is one of the simplest garments that exists, it is actually incredibly versatile. Tell me, do you know of any other garment that you can wear around your neck, on your head, around your waist… literally anywhere. Next to its versatility, the scarf is also a great carrier of meaning. It is basically a fashionable, wearable banner. A scarf communicates, whether this is cultural, religious or empowering matters. A scarf can literally say it all! Besides that, the scarf has been the hottest topic on the catwalks this season, haven”t you seen?”

Rebecca: “I see. So, the scarf can actually send out powerful messages. I understand that your message to the readers is to question the status quo, while having fun. How did you find this approach, and how did you translate the ‘having fun’ part of the brand?”

Xenia: Aren’t we all tired of the humdrum and monotony we are fed by typical glossy magazines? We wanted a fresh take and make it entertaining! By doing this we want to challenge the reader and create awareness among them so they can recognize the stereotypes themselves, and think about how we can do it differently. How are we making sure there’s fun involved? I’ve got one magic word…PARODY. We are playing with the exaggeration of stereotypes, we make them absurd and hilarious. So while having a laugh, we make you wonder: Why are all these ridiculous clichés the norm for magazines at the moment? And why don’t we play around with it more often instead of staying stuck on the same content all the time?”

Rebecca: “I like that! But why do you think we need this now? What makes it so…2020?”

Xenia: “Have you been on social media at all? Hahahaha. When COVID-19 broke out the only thing I saw on there were all these memes about our ridiculous behavior. Even though you might think it’s risky to make fun of a situation like that, I am sure we all secretly laughed. And it actually made me reconsider our behavior. I realized that I don’t actually need to stack up on toilet paper, it’s just straight up absurd! I think that especially now, in times of meme-culture, our target group needs a dose of humor in order to cope with and challenge the crazy, stereotypical ideas that are out there. So yes, I think our magazine concept is very 2020!”

Rebecca: “An interesting outlook, very in line with the Zeitgeist. You made a comment about COVID-19. You’re creating and printing a magazine in times of isolation and social distancing, while the whole team is sprinkled all over the globe! How has this affected your way of working?”

Xenia: “Obviously it was a little, WELL, no, actually very, different from what we expected, but we made the best out of it!! I see the whole team on the screen and communicate via digital platforms, although quite unfamiliar at the beginning, worked out well for us. I would like to give out a special thanks to the team for adapting that fast, since it can be hard communicating when we don’t get to see each other physically. Next to communication, of course, there were some difficulties with getting productions done, such as photoshoots and interviews. But we managed to create all content within the safety measurements made by the Dutch Government.”

Rebecca: “That is great to hear! I can imagine it was a struggle delivering a magazine with all its expected photoshoots, interviews, and content which needs field research in general.  

Speaking of photoshoots: As we know, the major names in the magazine world, such as Vogue, Elle and Harper’s have their editorials filled with well-known brands, which - spoiler alert - are also their biggest sponsors. I assume that you guys did this differently and that you carefully chose which brands to include in the magazine, am I right?”

Xenia: “Yes, definitely. The fashion in the magazine obviously mostly features AMFI Designers. Besides that, we decided to support young and conscious designers, brands that are commonly seen as ‘unconventional’, vintage clothing and of course some digital fashion! “

Rebecca: “I’m excited to see all the brands and designs in the magazine! One thing makes me curious, how was the process of finding AMFI designers for collaborations?”

Xenia: “It was a struggle sometimes, as we wanted to include current designs and many of the designers weren’t in Amsterdam for us to borrow their creations. On top of that, most of them were pre-occupied with their own Corona worries. However, with helping hands from all departments we were able to reach a good number of designers and used their designs for our shoots and cover.”

Rebecca: “I think it is truly amazing what you guys have managed to create in such wild times. Now, I have been asking myself, Milembe: how on earth do you get a magazine printed during quarantine?”

Milembe: “It sure has been a lot of phone calls and discussions with different print shops. But all is looking good, and our pre-sales are rising daily!”

Rebecca: “Where can I buy mine? It truly sounds like a worthwhile investment, which is important because we are killing trees for it after all. Sustainability is an ever-present topic, and you guys have been taking this very seriously, am I right?  

Milembe: “You can buy the magazine with one of our students or at Athenaeum Boekhandel. We also have a distributor who makes sure the magazine is sold in stores all over Europe.

Sustainability is very important to us indeed. That's why we chose a sustainable printer. They print with sustainable ink, we chose recycled paper and the printer is CO2 neutral. They invest in planting new forests as well. So yeah, I think it’s fair to say that we are trying to take eco-friendly to the next level!”

Rebecca: “Now I don’t know about you, but these experts got me really excited to see this magazine! I think it’s time to stop the talking and start seeing what it looks like! Xenia, I’ll pass the mic onto you, and let’s have a look into this mag!”

6. Xenia walks through the plank

PLEASE FILL IN

8. Explanation of social (ask questions to Caeleigh)

Rebecca: “Well that was very exciting, I can’t wait to get mine delivered! But before it comes to that, I can enjoy all the content you are showing on your social channels! Because yes, Garment has been very active on social media, and dear viewers if u are not following them I strongly advise you do so.

This morning before coming here, I actually did some serious stalking online. When I took a look at the Instagram account of Garment magazine I found all the wit, the fun and the parody representing your magazine. You really got me with the memes, the ironically long list of hashtags and your interactive and surprising stories. I was laughing out loud and tagged all my friends instantly!

So Caeleigh, as the mastermind behind all these productions, can you start with telling me something about all the different social platforms you’re using?

Caeleigh: “As of now we have mainly been active on Instagram. And by posting daily, uploading frequent stories, using hashtags, and creating content that that encourages interaction and reposting, we have managed to steadily grow our following. Other than that, we will soon be making use of IGTV, and posting more frequently on Facebook once we start uploading articles and content onto our website… which just went live today!

Rebecca: “I can imagine it takes a lot of creativity to make all posts for these platforms. How do you come up with the designs for social, the images, the captions, the memes, the gifs and all? In other words, how are you translating the magazine to online?”

Caeleigh: “I think the most important thing for us has been to pay very close attention to the magazine development in the workshops. And we also have people from image, design and text on the Social team that provide great insight into each department. We always use the same colours, fonts, graphic elements and tone of voice to keep it all within the brand. And the magazine has even taken on a couple of ideas of ours as well. Like a horoscopes spread, for example. And finally, every post we upload is either discussed in the workshops, or sent to Xenia and the other leads for approval before going live.”

Rebecca: “It is really great to see how everything comes together like that, giving us a holistic idea of your brand identity. Now I don’t want to spoil things, but I heard some rumors about a Garment reality show… That would definitely be something I have never seen with Garment before!”

Caeleigh: “Yes! definitely something new for us... which is really exciting. We were brainstorming ideas on how we could make our viewers more invested in the process that goes on behind the scenes of Garment Magazine. And instead of just showing snippets of content here and there, we came up with the idea to create a whole storyline for people to follow along, where we introduce them to all the jobs on an editorial team and their role within the company. We decided to embrace the idea of parodying reality television, playing into the tropes of what people consider "fashion people" to be like. Again, inviting our viewers to laugh at the exaggeration of these stereotypes and question how or why they exist.”

Rebecca: “I can’t wait for this!!! How often will it be produced and where can I check it out?”

Caeleigh: “So, we will be filming on June 8, with a crew of 6 actors, a director and a cameraman. We're also getting help from an editor in Toronto. But the bottom line is, you should all expect to see 5 episodes posted bi-weekly, with the last one airing at our launch!”

Rebecca: “A launch event? During quarantine? What can I expect this to look like?!”

Caeleigh: “It's definitely going to be unlike the launches from past years. At first, we bounced back and forth between a couple of online ideas, but since this quarantine has dragged on for so long we've noticed that people are getting really tired of just staring at their screens all day. Now that the laws regarding social distancing have become more lenient, we're planning to use this to our advantage and plan a very small pop-up event. The idea is for it is to be a maze-like event, almost like an art installation, where each section or room is a different theme, in line with the magazine. Expect to see parodies of cliches found at award shows, articles in the magazine brought to life, and an over-the-top Tell-Sell booth at the end where you can purchase your own copy of Garment. Obviously, we'll stay in contact with the RIVM to make sure the protocol is followed properly at all times and people are safe.

Rebecca: “This all sounds very promising, but quite difficult to handle all by yourself. Will you make use of any sponsors or partners?”

Caeleigh: “Yes, of course. We already have our location sponsored, as they are willing to offer a very significant discount on the space. Next to that we've been reaching out to Dutch beverage companies to see if they would be willing to sponsor our event as well. We only just changed the whole launch plan last week, but there's been an impressive amount of progress made already.”

Rebecca: “Thank you Caeleigh, looks like you’ve got it all figured out. Please keep posting and please make sure to send me an invite for the event!”

9. Go over to Milembe

Rebecca: “So, I would like to move over to this lovely lady, the queen of print, Milembe! I understand Garment is quite a big production. Can you tell me precisely how many magazines will be printed?”

Milembe: “We'll print 1250 magazines to be precise. Last year a number of 1500 were printed but quite a lot were left over. Selling this year will be a lot more difficult than last year because of these weird times. This is why we decided that it would be good to slightly reduce the copy count, also keeping sustainability and less waste in mind.”

Rebecca: “Good number! I would definitely be able to get my hands on one of these gems. Right?”

Milembe: “Pre-sales continue to rise despite the extenuating circumstances”

Rebecca: “Wow, that’s great!!! Must help in financing the print, but how else are you handling the finances for the production? Maybe you can give our special guest Dirk a closer look into this?”

*** Milembe hands over the financial overview and shortly explains to Dirk what he can find inside this document ***

10. Sign off “thanks for tuning in / Questions

Rebecca: “Now that we’ve seen every inch of Garment’s scarf issue. From concept, to social media, to finances, I would like to thank you all for joining in. Especially our team of experts and our VIP Dirk! I can’t wait to see the end-product and I hope we got you excited as well! In case our special guest or the audience have any questions, now is the time to ask!”

[kristablogs]

Five skills to learn in your spare time, and how to master them

You don't have to become a motorcycle mechanic, but if you ride a bike, it's good to know how to fix it. (Andriyko Podilnyk/Unsplash/)

A decade or two ago, if you wanted to learn something new, you’d have to pick up a book or find a way to get some hands-on experience. Now though, educational tools are at our fingertips: there are incredible online resources for everything you could want to learn. It’s literally never been easier to gain new skills—which is why it’s a great use of your spare time.

Especially if you have a little more time on your hands for some reason.

How to maintain the things you use

It should come as no surprise that the DIY section of a science and technology magazine advocates being able to take care of the things you use every day. Being able to keep stuff running (and revive anything that breaks) generally keeps you connected to the world around you and can save you money and time.

What you decide to learn how to maintain, and how much you develop those skills, is up to you, but we have some suggestions:

How to change the oil in your car.

How to maintain your bike’s chain.

How to deep-clean your coffee machine.

How to upgrade your computer.

How to mend your clothing.

Where to learn it

You’ll need to tap into different resources for each item, but your best friend will probably be YouTube. There are channels and videos dedicated to maintaining even the most obscure products. Not only will you find videos on how to change the oil in a car, but you can probably find one that’ll walk you through the process for your exact model.

How to cook

Food, along with water and shelter, is kind of essential for survival. It’s also really tasty.

Having a few good dishes you can cook for yourself and others is a key adult skill. You can’t just rely on takeout forever—it’s expensive. Plus, when you’re the chef, you control what goes into the food and always know how to make it exactly the way you like it.

Even more useful than cooking one meal at a time, though, is being able to make enough food to feed yourself for a few days. It’s a lot easier to eat healthily on a budget if you can prepare at least half a week’s worth of meals on a Sunday.

Where to learn it

While the internet has revolutionized cooking education, it’s impossible to beat the joy of flipping through a cookbook and deciding what to eat next. If you’re still learning the basics, I’d suggest grabbing Gordon Ramsay’s Home Cooking or The Smitten Kitchen Cookbook by Deb Perelman. These have worked well for me and members of PopSci’s staff. But if neither of those speak to you, there’s bound to be a book out there that does.

And, of course, there are some incredible YouTube channels you can use as resources. My favorites have to be Binging with Babish (including the spin-off, Basics with Babish) and Bon Appétit. Look around and find someone making the kind of food you want to eat—and start learning.

The basics of photography

Simply learning basic photography skills will ensure that your vacation photos aren't just a bunch of random, boring images. (Sonnie Hiles/Unsplash/)

Look, I started my career as a photographer, so I’m a little biased. It paid too little, so I transitioned to the high-paying world of… online writing. Even still, I think learning the basics of photography is something everyone should do.

The world is visual, and only getting more so. Smartphone cameras and screens are so good that everyone not only has the equipment to snap great shots, but the ability to share them immediately when they do.

Being able to take good photos is just one of those useful life skills that you’ll find you need time and time again. Want to sell your old tech gear online? Good photos will make it stand out from everyone else’s otherwise identical stuff. Need an attractive profile pic for a dating site? Take your own. The basics transfer over to videography, too, so if you’ve ever wanted to shoot a movie or build a YouTube channel, learning photography will help you hone your technique.

Where to learn it

Photography isn’t as intimidating as it seems—all you need to get started is a smartphone. Sure, you can buy a camera later on if you’d like, but you can learn the basics of exposure and composition with a decade-old iPhone.

YouTube, as always, is a good place to start because it’s free. I’d suggest checking out Peter McKinnon and Jared Polin’s channels for some comprehensive and easy-to-follow videos on getting started.

If you’re looking for a slightly more structured approach, both Lynda.com and Udemy have plenty of courses. And if you’re interested in the super-creative side of things like making people look like they’re levitating, check out Phlearn.

How to knit

Knitting has had a serious resurgence in the last few years, and it’s not hard to see why: it’s productive, relaxing, and can be done almost anywhere. Plus, your hands will be too busy for you to mindlessly scroll through Twitter.

And, while knitting and sewing have traditionally been associated with women and domestic work, there have always been men who are interested in the art. Case in point: former Los Angeles Rams defensive tackle Rosey Grier’s 1973 masterpiece, Needlepoint for Men.

If you’re looking for a way to relax and never have to buy gifts again, give it a look.

Where to learn it

Having someone guide you through your first project is a great way to start—they’ll be able to answer questions and fix any mistakes you make along the way. If you don’t have a knitter in your life who can help you, find a group through a local yarn shop. Most of the time, the only requirement to join is that you buy materials there, so check when they convene and clear your schedule for some knitting fun.

If you want to take on a bigger challenge and learn by yourself, YouTube is, again, a great resource. There are channels, like KnittingHelp, dedicated exclusively to teaching people how to knit, so it’s just a matter of finding one that works for you. You can also pick up a book or magazine and check online whenever you have questions. Vogue Knitting: The Ultimate Knitting Book is a classic starting point. In it, you’ll find instructions, basic stitches, and projects specifically designed for beginners.

How to meditate

Yeah, yeah, we hear you shouting, “That’s so cliche!” and “Everyone’s doing it!” But as much as I hate to prop up a bandwagon, it’s seriously worth it. I’ve been meditating almost every day for the past two years (and every day since the start of this year) and it’s always a highlight. It helps me focus, relax, and generally just go about life without breaking down more often than necessary.

Where to learn it

There are many meditation apps out there, but the two big ones are Headspace and Calm. I’ve extensively tried both, and Calm was the one that worked best for me, but neither is objectively superior. What matters most is that you connect with the meditation teacher. They both have a free beginners’ course (10 days for Headspace, seven for Calm) and a week-long trial of their full subscriptions ($96 and $70 per year, respectively).

Don’t stop there

There is an endless variety of skills (both useful and wonderfully useless) you can spend your time mastering. A friend of mine keeps threatening to get into blacksmithing and, should he follow through, there’s a YouTube channel to help him. It’s your spare time. Enjoy it.

[scootoaster]

Five skills to learn in your spare time, and how to master them

You don't have to become a motorcycle mechanic, but if you ride a bike, it's good to know how to fix it. (Andriyko Podilnyk/Unsplash/)

A decade or two ago, if you wanted to learn something new, you’d have to pick up a book or find a way to get some hands-on experience. Now though, educational tools are at our fingertips: there are incredible online resources for everything you could want to learn. It’s literally never been easier to gain new skills—which is why it’s a great use of your spare time.

Especially if you have a little more time on your hands for some reason.

How to maintain the things you use

It should come as no surprise that the DIY section of a science and technology magazine advocates being able to take care of the things you use every day. Being able to keep stuff running (and revive anything that breaks) generally keeps you connected to the world around you and can save you money and time.

What you decide to learn how to maintain, and how much you develop those skills, is up to you, but we have some suggestions:

How to change the oil in your car.

How to maintain your bike’s chain.

How to deep-clean your coffee machine.

How to upgrade your computer.

How to mend your clothing.

Where to learn it

You’ll need to tap into different resources for each item, but your best friend will probably be YouTube. There are channels and videos dedicated to maintaining even the most obscure products. Not only will you find videos on how to change the oil in a car, but you can probably find one that’ll walk you through the process for your exact model.

How to cook

Food, along with water and shelter, is kind of essential for survival. It’s also really tasty.

Having a few good dishes you can cook for yourself and others is a key adult skill. You can’t just rely on takeout forever—it’s expensive. Plus, when you’re the chef, you control what goes into the food and always know how to make it exactly the way you like it.

Even more useful than cooking one meal at a time, though, is being able to make enough food to feed yourself for a few days. It’s a lot easier to eat healthily on a budget if you can prepare at least half a week’s worth of meals on a Sunday.

Where to learn it

While the internet has revolutionized cooking education, it’s impossible to beat the joy of flipping through a cookbook and deciding what to eat next. If you’re still learning the basics, I’d suggest grabbing Gordon Ramsay’s Home Cooking or The Smitten Kitchen Cookbook by Deb Perelman. These have worked well for me and members of PopSci’s staff. But if neither of those speak to you, there’s bound to be a book out there that does.

And, of course, there are some incredible YouTube channels you can use as resources. My favorites have to be Binging with Babish (including the spin-off, Basics with Babish) and Bon Appétit. Look around and find someone making the kind of food you want to eat—and start learning.

The basics of photography

Simply learning basic photography skills will ensure that your vacation photos aren't just a bunch of random, boring images. (Sonnie Hiles/Unsplash/)

Look, I started my career as a photographer, so I’m a little biased. It paid too little, so I transitioned to the high-paying world of… online writing. Even still, I think learning the basics of photography is something everyone should do.

The world is visual, and only getting more so. Smartphone cameras and screens are so good that everyone not only has the equipment to snap great shots, but the ability to share them immediately when they do.

Being able to take good photos is just one of those useful life skills that you’ll find you need time and time again. Want to sell your old tech gear online? Good photos will make it stand out from everyone else’s otherwise identical stuff. Need an attractive profile pic for a dating site? Take your own. The basics transfer over to videography, too, so if you’ve ever wanted to shoot a movie or build a YouTube channel, learning photography will help you hone your technique.

Where to learn it

Photography isn’t as intimidating as it seems—all you need to get started is a smartphone. Sure, you can buy a camera later on if you’d like, but you can learn the basics of exposure and composition with a decade-old iPhone.

YouTube, as always, is a good place to start because it’s free. I’d suggest checking out Peter McKinnon and Jared Polin’s channels for some comprehensive and easy-to-follow videos on getting started.

If you’re looking for a slightly more structured approach, both Lynda.com and Udemy have plenty of courses. And if you’re interested in the super-creative side of things like making people look like they’re levitating, check out Phlearn.

How to knit

Knitting has had a serious resurgence in the last few years, and it’s not hard to see why: it’s productive, relaxing, and can be done almost anywhere. Plus, your hands will be too busy for you to mindlessly scroll through Twitter.

And, while knitting and sewing have traditionally been associated with women and domestic work, there have always been men who are interested in the art. Case in point: former Los Angeles Rams defensive tackle Rosey Grier’s 1973 masterpiece, Needlepoint for Men.

If you’re looking for a way to relax and never have to buy gifts again, give it a look.

Where to learn it

Having someone guide you through your first project is a great way to start—they’ll be able to answer questions and fix any mistakes you make along the way. If you don’t have a knitter in your life who can help you, find a group through a local yarn shop. Most of the time, the only requirement to join is that you buy materials there, so check when they convene and clear your schedule for some knitting fun.

If you want to take on a bigger challenge and learn by yourself, YouTube is, again, a great resource. There are channels, like KnittingHelp, dedicated exclusively to teaching people how to knit, so it’s just a matter of finding one that works for you. You can also pick up a book or magazine and check online whenever you have questions. Vogue Knitting: The Ultimate Knitting Book is a classic starting point. In it, you’ll find instructions, basic stitches, and projects specifically designed for beginners.

How to meditate

Yeah, yeah, we hear you shouting, “That’s so cliche!” and “Everyone’s doing it!” But as much as I hate to prop up a bandwagon, it’s seriously worth it. I’ve been meditating almost every day for the past two years (and every day since the start of this year) and it’s always a highlight. It helps me focus, relax, and generally just go about life without breaking down more often than necessary.

Where to learn it

There are many meditation apps out there, but the two big ones are Headspace and Calm. I’ve extensively tried both, and Calm was the one that worked best for me, but neither is objectively superior. What matters most is that you connect with the meditation teacher. They both have a free beginners’ course (10 days for Headspace, seven for Calm) and a week-long trial of their full subscriptions ($96 and $70 per year, respectively).

Don’t stop there

There is an endless variety of skills (both useful and wonderfully useless) you can spend your time mastering. A friend of mine keeps threatening to get into blacksmithing and, should he follow through, there’s a YouTube channel to help him. It’s your spare time. Enjoy it.

[womenwholesaledresses-blog]

Trendy Women Clothes

If you are looking to the way ahead for trendy women clothes and trying to plan your linen dresses uk & wardrobe for that upcoming winter season, I am here to help. While this article is for women, these trends may be put on to men as well so you guys out there need to pay attention too. Sixth, if you need a practical style, it effectively well make a decision those fashion bags which carry the necessary things. The luggage should be bigger sizes in order to have adequate space to fill with books and makeup and so forth. Besides, the bags should be simple-designed so as to avoid anything flashy.

There are unlimited steps with your scarves. The nice thing about ladies scarves is it doesn't matter how fashion changes folks evolve with it, scarves never fall out of fashion. Somewhat reinvent themselves in new avatars and continue to grab attraction. Fashion is regarding integrating the most up-to-date models and designs of items and dresses in your closet and making them a component of you. Designer scarves are one this associated with supplement may be worn together together with apparel and allow you appear classy. These bankruptcies are not only some made in italy clothing uk accessories but are accepted as adult men fashion components as efficiently. When you are a guy medical professional gave wearing designer scarves then you could invest regions of the country great scarves that are designed at many sellers. Prior to you agree to these fashion accessories, one ought to know proven methods to tie a scarf so that running without shoes brings to the fashion quotient. Another fashion trend which is seen this current year is to be able to bold and exquisite with some revealing patterns. Long, floor length dresses are taken. In fact women are prepared to go sleeveless with strong lines to look sexy by just displaying enough cleavage, together with cut at the waist defining the curves rather than being protected by wearing a long dress. The revealing fabric is however. Fashion Jewelry has undergone many phase in the 1900's themselves. The ten year period through the 20's towards 30's the period of experimentation distinct shapes and themes involving form of pendants, rings and other accessories. The from the 35's towards 50's emphasized more on merging plastics with mining harvests. This period marked more razzle dazzle, felicity with a Hollywood touch in the following. With the outbreak of purpose . World War this regarding jewelry even had a military influence on it. Then came the 50's and 60's with new designs and semi precious gemstones like yellow topaz, jade, opal, turquoise and the like. Women leather blazer your market closet may be the sign of true leather enthusiast distinct. It and has struck a chord with a lot of favor enthusiasts lately with greatly vogue and elegance in out. The new styles are high on the style quotient and are very supremely comfortable. Linen wholesale Clothing online for women are bought at great reductions. And the good news is these discounts have proven to be all year-round and just seasonal reductions. Some may think how the quality for the clothes can buy online may be compromised.

[reneeacaseyfl]

Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp

Retail brands promoting each other in the thriving athletic clothing and exercise sectors keeps getting a workout.

The recent entrant is Lululemon Athletica, which this week unveiled a new exercise tog collection produced in partnership with Barry’s Bootcamp, the boutique fitness chain known for its high-intensity interval training—HIIT—workouts.

The 30-piece collection includes hoodies, leggings, men’s shorts, sports bras, t-shirts, totes, and caps. The colors described as midnight maroon, heather red dust, vintage mauve, and chrome, were chosen to look good bathed in the red light of Barry’s Red Room workouts, which involve running, weight-lifting, and aerobics. Prices range from $38 for a baseball cap to $138 for a pair of joggers. The collection is available in select Lululemon stores and all 60 of Barry’s locations in the U.S. and abroad.

High-End Merch Collaborations

Boutique fitness classes have offered other brand’s merch since at least the Jazzercise and dance aerobics craze of the 1970s and 1980s. It was also the era when running, tennis, and other sports became more popular among the average person. Likewise, this spawned an athletic apparel industry—commonly referred to as athleisure—or clothing that’s as common to wear going to lunch or the grocery, as it is to exercise. And while publicity helps sell clothing, there’s no better PR than an attractive, fit person walking down the street wearing a branded product.

Decades ago, an example of cross-branding would have been an exercise studio’s name screen printed on a basic Gildan tee. Today, branding could be printed on Outdoor Voices performance-wear crop tops. In the case of the Lululemon/Barry’s partnership, the garments have a small Barry’s chevron logo next to Lululemon’s insignia

What’s the point of cross-branding? “It’s not really commercial in terms of doing a lot of sales, it’s much more about the publicity,” said Matt Powell, vice president, senior industry advisor for sports at NPD Group, while noting how such merchandise is typically made in limited quantities.

Moreover, Powell said,”Brands are trying to collect as much data on their customers as they can. They want to know what the affinities of other brands are.” But there are limitations to information-sharing. In boutique fitness-athleisure collaborations, vertical brands, including Lululemon, do not share sales data because it’s considered proprietary information.

By 2020, the U.S. athleisure market is expected to be almost $83 billion, up from $46 billion in 2016, according to the retail consultancy BoxFox.

Lululemon is continuing to expand, while casting off some some earlier missteps. For the first quarter, the Vancouver-based company saw net revenue of $782.3 million, a 20.4% gain against Q1 2018. Comparable store sales grew 8% and e-commerce sales increased 35%, according to the company.

Sweating and the design process

In order to design the collection, the Lulu team surveyed Barry’s instructors in Los Angeles to learn all about their high-intensity training, including sweat and temperature preferences before, during, and after classes.

“There are technical solves throughout the collection so you can focus on your sweat experience instead of your gear,” said Lululemon’s Ben Stubbington, SVP, men’s design. “We made sure to incorporate features like sweat-wicking fabrics, abrasion-resistant panels, and seam reduction for a no-distraction workout. For example, we incorporated low armholes into the women’s cropped tanks for more ventilation, and in our men’s bottoms, we added abrasion-resistant panels for weight lifting.”

Tapping into brand-devoted consumers

Lululemon has produced goods for other fitness chains like Flywheel, SoulCycle, and Peloton, each with their own formidable online clothing stores and in most physical locations.

“In the case of brands like SoulCycle and Peloton and Lulu, you really have very devoted followers, and for another brand to associate themselves with that devoted follower is a great way to bring attention to the brand and bring longer-term business,” NPD’s Powell tells Fortune. He surmises the marketing calculation behind cross-branding to be something like this: “They’re saying, ‘if x-percentage of our customers are using this activity, then there’s an opportunity to mine that relationship and make us that much stronger to the consumer.‘” 

In a 2017 article, Racked‘s Chavie Lieber described marketing SoulCycle’s branded gear and how design executives bounced ideas off each other. “I was trying to think about words and phrases that our rider feels strongly about, and there are three things that she wants: To ride front row, drink green juice, and be on the cover of Vogue,” a designer said. “So what if we went with those? Just give into the basicness of SoulCycle and give it back to them.” In 2017, SoulCycle reportedly released collections of 40 to 60 new apparel styles monthly, including Nike and Lululemon gear, which the company buys wholesale.

More must-read stories from Fortune:

—How Etsy crafted an e-commerce comeback

—Shopping and noshing in Chicago, a retail trend

—Online ThirdLove opens bra concept store in SoHo

—Technology sales strong in $52.96 billion back-to-school season

—Macy’s accused of fat shaming in Twitter backlash

—Listen to our new audio briefing, Fortune500 Daily

Credit: Source link

The post Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp appeared first on WeeklyReviewer.

from WeeklyReviewer https://weeklyreviewer.com/sweat-marketing-lululemons-tie-in-with-barrys-bootcamp/?utm_source=rss&utm_medium=rss&utm_campaign=sweat-marketing-lululemons-tie-in-with-barrys-bootcamp from WeeklyReviewer https://weeklyreviewer.tumblr.com/post/186554202822

[velmaemyers88]

Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp

Retail brands promoting each other in the thriving athletic clothing and exercise sectors keeps getting a workout.

The recent entrant is Lululemon Athletica, which this week unveiled a new exercise tog collection produced in partnership with Barry’s Bootcamp, the boutique fitness chain known for its high-intensity interval training—HIIT—workouts.

The 30-piece collection includes hoodies, leggings, men’s shorts, sports bras, t-shirts, totes, and caps. The colors described as midnight maroon, heather red dust, vintage mauve, and chrome, were chosen to look good bathed in the red light of Barry’s Red Room workouts, which involve running, weight-lifting, and aerobics. Prices range from $38 for a baseball cap to $138 for a pair of joggers. The collection is available in select Lululemon stores and all 60 of Barry’s locations in the U.S. and abroad.

High-End Merch Collaborations

Boutique fitness classes have offered other brand’s merch since at least the Jazzercise and dance aerobics craze of the 1970s and 1980s. It was also the era when running, tennis, and other sports became more popular among the average person. Likewise, this spawned an athletic apparel industry—commonly referred to as athleisure—or clothing that’s as common to wear going to lunch or the grocery, as it is to exercise. And while publicity helps sell clothing, there’s no better PR than an attractive, fit person walking down the street wearing a branded product.

Decades ago, an example of cross-branding would have been an exercise studio’s name screen printed on a basic Gildan tee. Today, branding could be printed on Outdoor Voices performance-wear crop tops. In the case of the Lululemon/Barry’s partnership, the garments have a small Barry’s chevron logo next to Lululemon’s insignia

What’s the point of cross-branding? “It’s not really commercial in terms of doing a lot of sales, it’s much more about the publicity,” said Matt Powell, vice president, senior industry advisor for sports at NPD Group, while noting how such merchandise is typically made in limited quantities.

Moreover, Powell said,”Brands are trying to collect as much data on their customers as they can. They want to know what the affinities of other brands are.” But there are limitations to information-sharing. In boutique fitness-athleisure collaborations, vertical brands, including Lululemon, do not share sales data because it’s considered proprietary information.

By 2020, the U.S. athleisure market is expected to be almost $83 billion, up from $46 billion in 2016, according to the retail consultancy BoxFox.

Lululemon is continuing to expand, while casting off some some earlier missteps. For the first quarter, the Vancouver-based company saw net revenue of $782.3 million, a 20.4% gain against Q1 2018. Comparable store sales grew 8% and e-commerce sales increased 35%, according to the company.

Sweating and the design process

In order to design the collection, the Lulu team surveyed Barry’s instructors in Los Angeles to learn all about their high-intensity training, including sweat and temperature preferences before, during, and after classes.

“There are technical solves throughout the collection so you can focus on your sweat experience instead of your gear,” said Lululemon’s Ben Stubbington, SVP, men’s design. “We made sure to incorporate features like sweat-wicking fabrics, abrasion-resistant panels, and seam reduction for a no-distraction workout. For example, we incorporated low armholes into the women’s cropped tanks for more ventilation, and in our men’s bottoms, we added abrasion-resistant panels for weight lifting.”

Tapping into brand-devoted consumers

Lululemon has produced goods for other fitness chains like Flywheel, SoulCycle, and Peloton, each with their own formidable online clothing stores and in most physical locations.

“In the case of brands like SoulCycle and Peloton and Lulu, you really have very devoted followers, and for another brand to associate themselves with that devoted follower is a great way to bring attention to the brand and bring longer-term business,” NPD’s Powell tells Fortune. He surmises the marketing calculation behind cross-branding to be something like this: “They’re saying, ‘if x-percentage of our customers are using this activity, then there’s an opportunity to mine that relationship and make us that much stronger to the consumer.‘” 

In a 2017 article, Racked‘s Chavie Lieber described marketing SoulCycle’s branded gear and how design executives bounced ideas off each other. “I was trying to think about words and phrases that our rider feels strongly about, and there are three things that she wants: To ride front row, drink green juice, and be on the cover of Vogue,” a designer said. “So what if we went with those? Just give into the basicness of SoulCycle and give it back to them.” In 2017, SoulCycle reportedly released collections of 40 to 60 new apparel styles monthly, including Nike and Lululemon gear, which the company buys wholesale.

More must-read stories from Fortune:

—How Etsy crafted an e-commerce comeback

—Shopping and noshing in Chicago, a retail trend

—Online ThirdLove opens bra concept store in SoHo

—Technology sales strong in $52.96 billion back-to-school season

—Macy’s accused of fat shaming in Twitter backlash

—Listen to our new audio briefing, Fortune500 Daily

Credit: Source link

The post Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp appeared first on WeeklyReviewer.

from WeeklyReviewer https://weeklyreviewer.com/sweat-marketing-lululemons-tie-in-with-barrys-bootcamp/?utm_source=rss&utm_medium=rss&utm_campaign=sweat-marketing-lululemons-tie-in-with-barrys-bootcamp from WeeklyReviewer https://weeklyreviewer.tumblr.com/post/186554202822